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The Golden Rule by Asher Amar
Photo by: Duncan Rawlinson
Year: 2026
Image Caption:
The Golden Rule by Asher Amar from Los Angeles CA A monumental illuminated sculpture spanning approximately 120 feet in length and 27 feet in height across the open playa. The installation spells the Hebrew phrase "ואהבת לרעך כמוך", "Love your neighbor as yourself." Constructed from steel and elevated on slender supports, the letters appear to float above the desert horizon. By day the structure reflects sunlight with a shimmering golden presence; by night integrated lighting transforms the words into a radiant beacon, expressing a timeless principle of empathy, reciprocity, and shared humanity.